Effective date: [November 12, 2025]

Hello Product (the “Site”) is operated by Enso Digital Ltd., an Alberta corporation (“Enso Digital,” “we,” “us,” or “our”). These Terms of Use (the “Terms”) govern your access to and use of the Site and any services we offer through it, including our monthly subscription plan for product management and product design services (the “Services”).

By accessing or using the Site or Services, you agree to these Terms. If you do not agree, do not use the Site or Services.

1) Who we are

• Legal entity: Enso Digital Ltd.

• Jurisdiction: Province of Alberta, Canada

• Operating name: Hello Product

2) Using our Site and Services

• The Site provides information about our consultancy and offers a self-serve subscription via Stripe. You may also manage your plan from our Site, which links you to Stripe’s customer portal.

• You must be 18+ and have authority to bind your organization to use the Services.

3) Accounts & third-party platforms

• We do not host user accounts on the Site. Plan management, billing and subscription changes occur in Stripe (a third-party platform). Your use of Stripe is governed by Stripe’s own terms and privacy policy.

• If you submit forms on our Site (e.g., contact or newsletter), you agree the information is accurate and that we may contact you about your inquiry.

4) Plans, trials, billing & taxes

• Free trial: If a trial is offered (e.g., 7 days free), it’s for onboarding only. Unless you cancel before the trial ends via the Stripe portal, your subscription automatically converts to a paid plan.

• Billing: The current plan shown at checkout (e.g., USD $4,950/month) bills in advance and auto-renews monthly until canceled. Any applicable taxes are added by Stripe.

• Price changes: We may change pricing with reasonable advance notice to your billing email. Changes apply to the next billing period.

• Cancellation: You can cancel any time before the next renewal via the Stripe portal. Cancellations take effect at the end of the current paid period.

5) Refund policy

• No-questions-asked refunds during onboarding: If you paid but we are still in the onboarding/trial period and substantive work has not started, we can refund upon request.

• After work begins: Once substantive work begins (typically after the first week), fees for the current period are non-refundable. We may, at our discretion, provide credits for future periods.

6) Deliverables & IP ownership

• Client ownership: Upon full payment of all fees for the applicable period, you own the project deliverables we create for you during that period (design files, prototypes, documents, etc.), excluding our Background IP (defined below).

• Background IP & know-how (ours): We retain all rights to our pre-existing tools, frameworks, code snippets, libraries, design systems, methodologies, and know-how (“Background IP”). We grant you a perpetual, worldwide, non-exclusive license to use any Background IP embedded in your deliverables solely as part of those deliverables.

• Right to reuse components: We may reuse non-confidential and non-identifying components (e.g., generalized code snippets, patterns, and processes) developed during your engagement to serve other clients, provided we do not disclose your confidential information, proprietary data, or create confusingly similar branding or trade dress.

7) Portfolio & publicity (opt-out available)

• You grant us a perpetual, worldwide, non-exclusive, royalty-free license to display, reference, and describe the work we did for you (including high-level outcomes, screenshots, and non-confidential excerpts) in our portfolio, website, sales materials, and social posts (“Portfolio License”).

• Opt-out: You may opt-out at any time by emailing [insert contact email]. On opt-out, we’ll promptly remove or anonymize portfolio references going forward (reasonable efforts for previously distributed materials).

• Confidential or embargoed work: If you need privacy from the start, let us know in writing (or provide your NDA). We will honor NDAs and any agreed embargo dates.

8) Client responsibilities

To enable quality work, you agree to:

• Provide timely access to stakeholders, information, and materials.

• Secure rights/permissions to any assets you supply.

• Review and give feedback in a commercially reasonable timeframe.

9) Acceptable use

You agree not to misuse the Site (e.g., introduce malware, attempt to access non-public systems, or scrape content at scale). We may suspend access if we detect abuse or legal risk.

10) Confidentiality

Each party may receive Confidential Information from the other. The receiving party will use it only to perform under these Terms and will protect it using reasonable measures. Confidentiality obligations do not apply to information that is public, already known without breach, independently developed, or required to be disclosed by law (with notice where legally permissible).

11) Disclaimers

• Services “as is.” We provide consulting and creative services on a best-efforts basis. We do not guarantee specific business results, conversion rates, or revenue outcomes.

• Third-party tools. We may use third-party platforms (e.g., Stripe, hosting, analytics). They’re provided by their respective owners, and we’re not responsible for their acts or omissions.

12) Limitation of liability

To the fullest extent permitted by law:

• Neither party will be liable for indirect, incidental, special, consequential, or punitive damages, lost profits, or lost data.

• Each party’s total aggregate liability for any claim arising out of or relating to these Terms will not exceed the fees you paid to us in the three (3) months preceding the event giving rise to the claim.

• These limits do not apply to payment obligations, misuse of IP, or breach of confidentiality.

13) Indemnity

You will indemnify and hold us harmless from third-party claims arising from (a) assets you supply lacking necessary rights/permissions, or (b) your misuse of the deliverables or the Site.

14) Suspension or termination

We may suspend or terminate access to the Site or Services for breach of these Terms or legal risk. You remain responsible for fees incurred before termination. Sections intended to survive (e.g., ownership, confidentiality, portfolio license, limitations, governing law) will survive.

15) Changes to the Terms

We may update these Terms from time to time. Material changes will be posted on the Site with a revised “Effective date.” Continued use after changes constitutes acceptance.

16) Governing law & venue

These Terms are governed by the laws of the Province of Alberta, Canada, without regard to conflict-of-laws rules. The exclusive venue for any dispute is the courts located in Alberta, Canada. You and we waive any objection to jurisdiction and venue in those courts.